As a child of the 80′s, I grew up loving the “ABC Afterschool Special”. I guess I never really gave much thought to the social importance of these cheesy little shows, nor did I realize how bad they really were. Going back now, watching these things are not unlike watching “Reefer Madness” with the joke being the not very subtle (and often too heavy-handed) “message”; the very quality that redeemed such schlock.
In 2004, Participant Media, then known as Participant Productions, was founded as a socially relevant alternative to the empty calorie offerings of mainstream Hollywood pictures. Their latest release, “Snitch”, produced by and starring Dwayne “The Rock” Johnson, is a movie with a message.
That message: The Rock might want to avoid dramas. Read more